Creative economy harnesses the potential of culture, indigenous knowledge, and art as economic resources. It is one of the fastest-growing and the most resilient sectors in a post-pandemic economy.  

The AVGC sector in India is estimated at around $400-500 billion, around 1% of the global market size. Tamil Nadu with its engineering talent base and a robust local entertainment industry is well poised to lead the space.  

Join us for this session to understand what it will take to harness the potential of this sector and to discuss various facets of creative economy from film-making to viral home-grown influencers.